10 Must-Know Finnish Sustainable Fashion Brands
Finland is a front-runner when it comes to sustainable practices. Having some of the cleanest air in the world, a rich nature and vast forests and lakes, clean production values have a good home in the Nordic country. From fashion to home decor, new, innovative brands emerge quickly, leading the way toward a greener future. This list includes all the reasons that make these 10 brands sustainable, skipping nothing between packaging to eco-conscious materials and social responsibility.
For all ages, genders, weathers, and budgets, here we have gathered 10 Sustainable Finnish clothing brands that deserve your attention.
1. Lilja the Label
Lilja the Label is a timeless and eco-conscious swimwear brand, making bikinis and swimsuits for all sizes. Their production uses ECONYL, a material derived from recycling plastics, such as old fishnets found in the ocean, making this a revolutionarily ocean-loving clothing line.
Their commitment to sustainability goes even further: the packaging skips all unnecessary plastic and labels, and there are no free returns to promote slow fashion and conscious consumption. The entire production takes place inside the EU, ensuring fair working conditions and safe materials. What’s not to love?
Read more about Lilja the Label here.
2. Pure Waste
Pure Waste, winner of Green Product Award in Fashion 2024 and The Most Responsible Shirt-award in Finland, is a ground-breaking clothing brand that makes basics from 100% recycled materials. From casual tees and comfy hoodies to sleek accessories, their collection offers something for everyone. Through repurposing cutting waste from clothing factories, Pure Waste saves water, reduces waste, and minimizes environmental impact, reinventing how to produce clothes.
With a rigorous testing process and no adding of chemicals or dyes, you can rest assured that the clothing you wear from Pure Waste is safe for you and the planet.
Discover more here.
3. Papu
Papu Design is well-known for its creative, sustainable, and high-quality fashion and home decor. The brand uses playful patterns and vibrant colors, offering true Nordic design and stylish, comfortable clothing for all ages, along with chic accessories and unique home decor items.
Papu Design is dedicated to sustainability by using organic and recycled materials, ensuring ethical production with fair wages, and minimizing waste through efficient production techniques. They focus on high-quality, long-lasting products and use eco-friendly packaging, while continuously improving their environmental practices. Papu has a climate-neutral goal set for 2035 through the Finnish Textile and Fashion Association.
Explore Papu Design here.
4. Myssyfarmi
This wholesome brand has a truly unique concept: Located on a farm in the Finnish countryside, Myssyfarmi produces hand-knitted hats, clothing, and even lingerie by local retired grandmothers. Each hat is made from responsibly farmed local Finnsheep wool and comes with a hand signature so you know which granny crafted the product. Everything in between, such as spinning and dyeing, is done at the farm through a transparent, non-toxic, sustainable process.
Beyond knitted hats, Myssyfarmi offers workshops, community events, and farm visits, promoting social engagement, and educating about sustainable agriculture and craftsmanship.
Dive into Myssyfarmi here.
5. Vai-Ko
Listen up, adventurers: The brand VAI-KO specializes in providing eco-conscious clothing alternatives for outdoor lovers. Born in the Finnish climate, these clothes can tolerate even the harshest conditions, whether you love hiking, fishing, or skiing. The materials they use are certified responsibly sourced or recycled, including merino wool, organic cotton, linen, and recycled cutting waste.
Their collection includes cozy sweaters, hats, scarves, and mittens, designed for both functionality and modern appeal.
Dive deeper into VAI-KO’s values here.
6. Moi Namaste
Inspired by Indian design, Moi Namaste makes colorful and bold clothing using traditional, artisanal techniques. This brand is dedicated to uplifting Indian female artisans by offering sustainable livelihood opportunities and donating a share of their yearly profits toward initiatives supporting female garment makers and artisans.
The brand uses leftover materials and organic fabrics, ensuring comfort and durability while minimizing environmental impact. Each online order plants a tree to offset the CO2 footprint.
Dedicated to ethical production, Moi Namaste emphasizes fair labor practices and transparency throughout its supply chain, providing consumers with stylish, responsible choices for a modern, conscious lifestyle.
Read more about Moi Namaste here.
7. Costo
Costo is a modern and creative hat & accessories brand that uses recycled, sustainable, and organic materials in their production. Known for their replaceable pom-poms, Costo offers style and durability together. There is something reminiscent of Japanese design in their sleek-lined and fun aesthetic.
With a commitment to quality and affordability, Costo provides practical yet stylish solutions for everyday urban living.
Learn more about Costo here.
8. Népra
The activewear brand Népra uses mainly recycled materials, such as Econyl for producing timeless basics for your sporty activities. Beyond eco-conscious materials in the garments, Népra has committed to plastic-free packaging, using recyclable cardboard instead.
Népra’s clothing is designed for versatility, transitioning seamlessly from workouts to everyday wear. Their ethical production practices include partnering with certified factories that uphold fair labor standards. With a focus on transparency, Népra provides detailed information about its supply chain and materials, empowering customers to make informed choices.
Explore more about this brand here.
9. Halla Halla
Halla Halla is a vibrant swimwear brand featuring bold designs, sustainable materials, and inclusive sizing, aiming to challenge traditional beauty standards and promote body positivity. Using eco-friendly fabrics like recycled nylon and polyester, Halla Halla reduces its environmental impact while offering stylish swimwear for diverse body shapes and sizes.
Halla Halla’s packaging is plastic-free and biodegradable and they use all surplus cutting material, minimizing waste. This brand supports and donates to various causes including women’s rights and coral reef preservation, giving back to what they believe in.
Dive into the world of Halla Halla here.
10. Voglia
Voglia is a women’s clothing fashion house driven by the vision of creating pieces that transcend time in both appearance and functionality. With a commitment to responsibility at its core, Voglia blends high-quality Finnish design with Italian flair, aiming to inspire future generations while challenging industry norms. Voglia’s designs are designed to be timeless, durable, and easy to maintain, promoting slow fashion and responsible consumption.
Every usable fabric scrap from cutting is gathered to be repurposed into new products and promotional items, and shipping of orders happens 100% carbon-neutrally.
Discover more about Voglia here.
From creative materials to waste-reducing production, there is no shortage of sustainable choices out there.
By supporting these brands, we not only lower our environmental impact but also contribute to a community dedicated to positive change. Let’s help these brands by choosing well and consciously, changing the world one conscious decision at a time!
Feeling inspired and ready to explore more? Check out our growing collection of Finnish sustainable home, health, beauty, and clothing brands here.