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Papu

Timeless and time-lasting designs

Discover this visionary Finnish brand redefining fashion through everything from inventive new materials to recyclable clothing hangers, this brand lives up to its commitment of being emission-free by 2035. Known for their eco-friendly ethos, Papu embraces certified recycled materials and locally crafted products. Discover a diverse collection of clothing and accessories that not only embody style but also a commitment to reducing environmental impact.
PRODUCTS: jewellery, dresses, shirts, pants, sweaters, socks, cardigans, jackets, leggings, essentials, bags, neck warmers, scarf, mittens, knits

RECYCLING SYSTEM

Papu prioritizes certified recycled materials in their products and shipping as well as reuse waste from production, creating a recycling system from beginning to end.

COMMITTED TO TRANSPARENCY

Information is easily found and the brand commits to reporting extensive sustainability reports publically.

DURABILITY

This brand uses only long-lasting and durable materials and provides extensive care instructions to promote slower consumption, providing quality that lasts.

FUTURE VISION

This brand has a climate-neutral goal set for 2035 through the Finnish Textile and Fashion Association.

DIVE DEEPER

  • 95% of materials are environmentally friendly (2018 sourcing)
  • Materials include linen, lyocell, cotton, ecovero, and
    mulesing free merino wool.
  • Uses GOTS certified organic cotton.
  • Cotton is dyed according to OEKO-TEX® 100 Standard requirements.
  • Brand and size labels are made from 100% recycled polyester.
  • Hangtags are produced with recycled cardboard; Global Recycled Standard, PECF, and FSC certified.
  • Labels for some accessories, like beanies are faux.
  • Lyocell produced with environmentally friendly manufacturing process with lower energy requirements and no harmful chemicals; closed loop system for chemical reuse reduces environmental impact.
  • Ecovero is a luxurious and sustainable Viscose fabric made from wood-based fibers; innovative environmental process significantly lowers emissions and water impact, with almost all chemicals recovered and reused; complete supply chain transparency provided by Lenzing.
  • Provides in-depth care instruction for each material to promote a long lifespan of garments, actively helping the fashion industry to get slower.
  • Produced in EU – as of 2022, 0,7% of manufacturers were located in Finland, 59,1%  in Tallinn, Estonia (2,3%) and Lithuania (56,8%), 36,89% was in Porto, Portugal, 0,3% was located in Czech Republic.
  • Careful fabric calculation to minimize leftover material.
  • Production leftovers used to create new high-quality products, sold to customers, or sent to car repair shops for use as rags.
  • Part of the Finnish Textile & Fashion Association's Carbon Neutral Textile Sector 2035 commitment to actively work for improved sustainability.
  • Webstore orders packed in compostable silk paper and recyclable FSC-certified paper bags, both made in Finland.
  • Papu Store paper bags are FSC-certified and made in Finland.
  • Charge for in-store shopping bags.
  • Postcards and stickers for orders are made in Tampere, Finland, with ISO14001, ECF, and FSC Mixed Credit certificates.
  • Printing ink complies with EY no 1907/2006 (REACH) regulations.
  • Climate-neutral shipping: Products delivered by Posti and DHL GoGreen.
  • Shipping and returns are chargeable to reduce impulse shopping and promote sustainability.
  • Products delivered from warehouses in single plastic bags. Suppliers required to use recycled plastic.
  • Hangers in retailers and flagship stores are made out of recycled plastic from old household appliances.
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