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Papu
Timeless and time-lasting designs
Discover this visionary Finnish brand redefining fashion through everything from inventive new materials to recyclable clothing hangers, this brand lives up to its commitment of being emission-free by 2035. Known for their eco-friendly ethos, Papu embraces certified recycled materials and locally crafted products. Discover a diverse collection of clothing and accessories that not only embody style but also a commitment to reducing environmental impact.
PRODUCTS: jewellery, dresses, shirts, pants, sweaters, socks, cardigans, jackets, leggings, essentials, bags, neck warmers, scarf, mittens, knits
RECYCLING SYSTEM
Papu prioritizes certified recycled materials in their products and shipping as well as reuse waste from production, creating a recycling system from beginning to end.
COMMITTED TO TRANSPARENCY
Information is easily found and the brand commits to reporting extensive sustainability reports publically.
DURABILITY
This brand uses only long-lasting and durable materials and provides extensive care instructions to promote slower consumption, providing quality that lasts.
FUTURE VISION
This brand has a climate-neutral goal set for 2035 through the Finnish Textile and Fashion Association.
DIVE DEEPER
- 95% of materials are environmentally friendly (2018 sourcing)
- Materials include linen, lyocell, cotton, ecovero, and
mulesing free merino wool. - Uses GOTS certified organic cotton.
- Cotton is dyed according to OEKO-TEX® 100 Standard requirements.
- Brand and size labels are made from 100% recycled polyester.
- Hangtags are produced with recycled cardboard; Global Recycled Standard, PECF, and FSC certified.
- Labels for some accessories, like beanies are faux.
- Lyocell produced with environmentally friendly manufacturing process with lower energy requirements and no harmful chemicals; closed loop system for chemical reuse reduces environmental impact.
- Ecovero is a luxurious and sustainable Viscose fabric made from wood-based fibers; innovative environmental process significantly lowers emissions and water impact, with almost all chemicals recovered and reused; complete supply chain transparency provided by Lenzing.
- Provides in-depth care instruction for each material to promote a long lifespan of garments, actively helping the fashion industry to get slower.
- Produced in EU – as of 2022, 0,7% of manufacturers were located in Finland, 59,1% in Tallinn, Estonia (2,3%) and Lithuania (56,8%), 36,89% was in Porto, Portugal, 0,3% was located in Czech Republic.
- Careful fabric calculation to minimize leftover material.
- Production leftovers used to create new high-quality products, sold to customers, or sent to car repair shops for use as rags.
- Part of the Finnish Textile & Fashion Association's Carbon Neutral Textile Sector 2035 commitment to actively work for improved sustainability.
- Webstore orders packed in compostable silk paper and recyclable FSC-certified paper bags, both made in Finland.
- Papu Store paper bags are FSC-certified and made in Finland.
- Charge for in-store shopping bags.
- Postcards and stickers for orders are made in Tampere, Finland, with ISO14001, ECF, and FSC Mixed Credit certificates.
- Printing ink complies with EY no 1907/2006 (REACH) regulations.
- Climate-neutral shipping: Products delivered by Posti and DHL GoGreen.
- Shipping and returns are chargeable to reduce impulse shopping and promote sustainability.
- Products delivered from warehouses in single plastic bags. Suppliers required to use recycled plastic.
- Hangers in retailers and flagship stores are made out of recycled plastic from old household appliances.
- Has a Suppliers code of conduct which demands their commitment to living wages instead of a fair remuneration.