clothing // swimwear
Lilja the Label
Ocean-friendly swimwear and loungewear
Bringing kindness to the waters: Bikinis, one-pieces, and beachwear for all preferences in timeless designs that feel fresh. True Finnish design that loves the ocean just as much as us – discover the ways this brand makes sure they leave no trace while providing you comfort and style for your aquatic activities.
PRODUCTS: bikini, swimsuit, swimwear, onepiece, beachwear
CLEANING OCEANS
Lilja the Label uses ECONYL®, a sustainable material made from recycled fishing nets, ocean plastics, and industrial waste, to help preserve the health of our oceans.
COMMITTED TO TRANSPARENCY
Information is easily found and the brand commits to reporting a clear sustainable structure and intentions.
SIZE INCLUSIVE
The brand ranges in sizes from XS to 2XL and uses a diverse range of models in their promotional images.
FUTURE VISION
This brand has goals to keep improving their brand, reporting concrete sustainability goals.
DIVE DEEPER
- Uses only recycled, regenerated, natural, or sustainable fabrics in the entire production.
- Each item in the webshop has a materials breakdown for transparency.
- Uses ECONYL®, a regenerated nylon material made of recycled plastics, reducing the carbon footprint and supporting cleaner oceans.
- Promotes slow fashion: their products are made to last through the time and season.
- Designed in Helsinki, Finland.
- Produced in a family-owned factory in Guimarães,
Portugal. - The entire production, including fabric production, is located within the EU.
- No unnecessary packaging materials.
- Lilja the Label doesn't send paper packing lists, return forms, or anything unnecessary with packaging.
- Does not accept free returns to encourage slower buying and less impulsive consumption.
- Created #liljapicking, a challenge to activate their customers in taking care of their local nature.
